News

Workshops on Market Strategies and Product Design for Pine Needles and Bamboo-Based Craft

19 November 2023

The two workshops on market strategies and product design for pine needles and bamboo -based craft organised by the ‘Sustainable Management of Forest Ecosystem Services’ (FES) project brought together local artisans and community members from Himachal Pradesh. These events were discerning for women engaged in pine needle and bamboo-based crafts, offering insights into market dynamics, product enhancement, and establishing producer groups. Participants gained a deeper understanding of market opportunities and strategies for sustainable utilisation of forest resources.

The workshops aimed to empower rural women by equipping them with the knowledge and skills needed to establish sustainable nature-based enterprises. Through discussions and hands-on activities, artisans learned about market trends, product design, and the importance of community organisation. By forming producer groups, participants strengthened their collective bargaining power and market presence, setting the stage for future growth and collaboration.

Overall, the workshops served as catalysts for economic empowerment and community development, fostering a sense of ownership and resilience among participants. They exemplified the transformative potential of nature-based enterprises in supporting rural livelihoods and promoting environmental sustainability.

Workshop with local bamboo artisans on market strategies and product design for bamboo-based craft at the ATC Shahpur, Kangra district | © GIZ India
Workshop with local bamboo artisans on market strategies and product design for bamboo-based craft at the ATC Shahpur, Kangra district | © GIZ India
Workshop with local artisans on market strategies and product design for pine needles-based craft in Pathrevi village, Karsog, Mandi district | ©GIZ/Kunal Bharat
Workshop with local artisans on market strategies and product design for pine needles-based craft in Pathrevi village, Karsog, Mandi district | ©GIZ/Kunal Bharat
Members of the women-led Dev Bhumi Pathrevi Producer Group | © GIZ/Kunal Bharat
Members of the women-led Dev Bhumi Pathrevi Producer Group | © GIZ/Kunal Bharat

Date
November 19 and 21, 2023

Location
Himachal Pradesh

Contact Person
Sanjay Tomar