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Consumer Preferences Regarding Quality Rice in Thailand

A consumer survey in the greater area of Bangkok based on Best-Worst Scaling derives the rice preference structure of the urbanized population with regard to product and process attributes in the light of changing retail and production systems as well as increasingly globalized diets. Health and safety as well as a soft texture and Thai origin are stated as the most important purchase criteria for rice.

2017-01-11T16:34:09+00:00 January 11th, 2017|Agriculture, Resources|